As we know, the Covid crisis was very difficult for companies to go through. Even more for the event sector, which has had to learn to renew itself. To allow social ties to continue, many companies have resorted to videoconferencing and other digital tools. While life has returned to its normal course, many have kept these working methods, or have opted for the hybrid method.
What is a hybrid event?
It is a gathering that takes place both physically andVirtual. Some participants attend behind their computer, and others in a face-to-face place. This concept originated in the United States but has spread throughout the world following health restrictions. All participants can participate fully in the meeting thanks to the many technological innovations that exist today.
The platforms offer functionalities allowing to reproduce the same interactions as during physical events. It is possible to express yourself orally thanks to the microphone, to write in real time thanks to thecat. The organizer can sub-divide the group into different meeting rooms, send questionnaires ...
The advantages of the hybrid format
The hybrid owes its success to the fact that it offers both the advantages of a physical event and those of a digital event.
Regarding the virtual side, this allows in particular to bring together participants from all over the world and without restriction of number. This comes in handy even if you sometimes have to make compromises due to time differences. Online dating also allows, when recorded, to have access toreplays. Convenient therefore, when one could not attend for one reason or another. It is also easier to assess the success of the event thanks to the data collected on the online audience and their engagement.
In addition, this leads to a considerable reduction in transport costs but also in material (including sanitary equipment because the barrier gestures are respected at a lower cost). Reducing travel also contributes to sustainable development. Finally, it saves time in terms of organization.
The advantages of face-to-face are also there: there is a warm and friendly human environment. It is also often easier to personalize the event for the physically present participants. This will allow them to keep more precise memories.
Organize a hybrid event
Several golden rules must be observed to ensure a successful hybrid event.
To create real added value, you will first have to be careful not to favor either of the two audiences. Often, face-to-face participants are distinguished guests, or those who do not have a good grasp of new technologies. And this can lead, even unintentionally, to give them more importance. However, it is important not to neglect the audience who is behind the screen because they must remain engaged throughout the duration of the meeting.
Regarding the hardware, IT problems must be avoided at all costs. Indeed, the hybrid event depends from A to Z on the mastery of the hardware and software necessary for its development. So this is something that is easy to anticipate and mistakes will not forgive. Participants should be immersed from start to finish, no matter where they are.
For the face-to-face part, and in the current situation, it will be necessary to respect the health protocols. On the one hand to give customers confidence, and on the other hand to avoid receiving a sanction from the State.
Several studies have shown that many companies intend to prolong this type of event even after the end of the crisis. This is also the case withDomain of Taste, which now offers its wine tastings online, but also in hybrid format!